Franchise Business Opportunities Still Wide Open

The high interest of the community to the world of entrepreneurship, encourage business growth in Indonesia has increased from year to year. This condition is marked by the emergence of various new business opportunities and increased interest in the market to offer a variety of business investment, especially investment in the franchise or the franchise system.

Opportunities to invest in the franchise system is very tempting, even according to survey results, the franchise business turnover this year is estimated to reach Rp 120 trillion rupiah rate. This makes many parties competed with each other to pursue the franchise business as a business opportunity that promises big profits. Thus, various types of businesses ranging from food and beverage business, retail business, through a variety of business services, has been developed with the system of franchise partnerships (franchises).

What should be prepared by the franchisor (organizer of the franchise system) and the franchisee (the partners who joined the franchise system) before running the franchise business? What are the advantages and obstacles of doing business franchise? And how the marketing strategy? Here we inform our readers, complete with one example of the food franchise business offerings that you can make as a business idea.

Consumer

Right now consumers are getting smarter in the face of increasingly keen competition of business, so they are more interested in starting a business by buying a partnership or a franchise that already have a brand strong enough to win pesaiangan market. The situation is what makes the investment with the franchise system is a good option for newbies who are confused looking for business opportunities.
Business Info

Before running the franchise business, there are a few things to note that the franchisor and the franchisee for the executable business can run smoothly.

Info for the franchisor's business (the organizer):

1.       Prepare a business in a mature before eventually offer it as a system of partnerships. Make quality standardization and system partnerships (SOP and standard operating system) as a guide business. Arrange a detailed, systematic, and easy to understand and be partners.

2.       Build a reliable supporter of management. With a well qualified management in operational, training and marketing, the business franchise you offer an even stronger stand, and can run successfully in the future.

3.       Complete the licensing problems before offering a partnership. Because in business, licensing issues often become one of the obstacles that may arise in the middle if not taken care of business travel as early as possible.

4.       In running a franchise business, the main thing to keep in mind is to find a cooperative partner with the good. Make a selection before determining a partner, because no one has the potential to become a good partner in the long term.

5.       Offer a clear and transparent agreements. Arrange the agreement with full, clear, easily understood, transparent and not detrimental to either party.

Conduct monitoring to determine your business development partner. As a franchisor should not wash their hands when you've run franchise business. Because each partner requires supervision and assistance in running the business.

Info for franchisee business (partner):

1.       Learn and create strategies to run a franchise business that you have purchased. After buying a franchise that does not mean all your affairs be handed over to the franchisor's system. Due to the success of the franchise business depends on your hands, not in the hands of the franchisor.

2.       Notice the way the business before you decide to join with the franchisor. Find out how long the company is standing, how long difranchisekan, whether owned brand is strong enough, whether owned SOP is cooked through, about its owner, how licenses, etc..

3.      Before deciding to buy a franchise, ask for information regarding its financial statements. Check the financial statements of the company owned, so you can find the business worth buying or not.

4.       Follow the training offered by the franchisor. Before running the franchise business, you will receive special training from the franchisor as your stock in running the business. Therefore follow the training well, because this activity becomes the arena for you to absorb the knowledge and skills of the franchisor.

5.       Perform market surveys with information from the franchisee who has joined the first. The more information you get from the franchisee, the greater the confidence in you to be buying the partnership or mebatalkannya because its prospects are less bright.

Excess bisnis franchise

Investing through a franchise business makes it easy for beginners who want to entrepreneurship without having to bother setting up all the preparation in building a business. Because basically all business affairs preparation was provided by the organizers of the franchise (the franchisor). By investing a certain sum of money, then the prospective employer has to start a business with assistance from the franchisor.

Currently the franchise bidding in the market is very diverse, ranging from low investment franchises (under 10 million) until the franchise is worth billions of rupiah to choose from the would-be entrepreneurs who want to plunge in the business world. The stronger the brand offered by the franchisor, the investment price offered is also more expensive. Because no denying that the brand image held the key to successful product marketing business, so also in the franchise business.

Lack of business

The rise of various types of franchise are currently offered in the market, it turns out not all of them have good quality. Today many businesses are in a hurry mewaralabakan business, when the mental preparation, competitive capabilities and brand that is owned not too strong. Consequently, many a franchise business that only age-old corn, can not survive in the competitive franchise market is already very tight, and eventually collapsed before reaching the peak of his success.

Besides, many fr anchisors who ignore the SOP made. After successfully selling franchisenya, they forget to supervise so many franchisees who provide services do not meet standards. Furthermore, zoning issues (distance, radius services) between the franchisee, is also often an obstacle for the franchisee. Until now many franchisors that do not specify a certain radius between franchisees, so that within a radius of 1 km there is more than one franchisee who offer similar products. You can imagine how competitive the market is not happening?
 
Marketing Strategy

In the marketing business franchise, build a brand or image is the most effective strategy to win market competition. The stronger the brand is offered, the greater the interest of consumers. Look at every booth McD, KFC, or Indomart which is always crowded with visitors for consumers.

Furthermore, to promote the franchise business you can take advantage of brochures, advertising in various media, following the franchise exhibitions held in various regions, markets it through online channels, as well as using the banner or both are attractive for consumers interested in products offered franchise.

The key to success

The key to the success of the franchise business is a unique product offered and the strength of the brand in the market. Today many franchisors that have emerged and offer investment products that are generally without any new innovations that became a force for business. Therefore, before you purchase a franchise business, make sure that the products you want to buy is truly unique and not common in the market.

As for the franchisor, there is a key point on the strength of the brand has to offer. The stronger the brand has to offer, then the market interest tend to be larger and the selling price had been determined could be higher.

 Source by bisnisukm.com